PRIVACY POLICY
This Privacy Policy describes how LilyCurve (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or make a purchase from lilycurve.myshopify.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and certain cookies installed on your device. As you browse the Site, we may also collect information about the pages or products you view, referring websites or search terms, and how you interact with the Site. We refer to this information as “Device Information.”
We collect Device Information using technologies such as:
- Cookies, which are data files placed on your device or computer and often include an anonymous unique identifier.
- Log files, which track actions occurring on the Site and collect data such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
- Web beacons, tags, and pixels, which are electronic files used to record information about how you browse the Site.
When you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”
When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
HOW WE USE YOUR PERSONAL INFORMATION
We use Order Information to fulfill orders placed through the Site, including processing payments, arranging shipping, providing order confirmations, and offering customer support.
We may also use your Personal Information to:
- Communicate with you;
- Screen orders for potential risk or fraud;
- Provide order updates, shipping updates, customer service notices, or policy updates;
- Send abandoned cart reminders, where permitted;
- Send email or SMS marketing communications about our products, offers, and promotions, where permitted;
- Improve our products, services, Site experience, and marketing campaigns.
We use Device Information to help screen for risk and fraud, improve and optimize our Site, understand how customers browse and interact with the Site, and evaluate the performance of our marketing and advertising campaigns.
EMAIL AND SMS MARKETING
If you choose to subscribe to our email or SMS marketing, we may use your email address, phone number, order information, browsing behavior, and shopping activity to send you promotional messages, product updates, special offers, abandoned cart reminders, and other marketing communications.
We use CartSee to help us provide email marketing, SMS marketing, pop-ups, and marketing automation services. CartSee may process customer information on our behalf to help us send communications, personalize marketing, and improve customer engagement. You can read more about CartSee’s privacy practices here:
https://www.cartsee.com/about/privacy.html
You may opt out of email marketing at any time by clicking the unsubscribe link included in our emails. You may opt out of SMS marketing by replying STOP to any text message you receive from us, where applicable.
Message and data rates may apply for SMS messages. Consent to receive marketing messages is not required as a condition of purchasing any products from us.
SHARING YOUR PERSONAL INFORMATION
We may share your Personal Information with third-party service providers that help us operate our business, fulfill orders, process payments, deliver products, provide analytics, and run marketing or advertising campaigns.
Our store is powered by Shopify. You can read more about Shopify’s privacy practices here:
https://www.shopify.com/legal/privacy
We use Google Analytics to help us understand how visitors use our Site and improve our shopping experience. You can read more about how Google uses information from sites or apps that use its services here:
https://policies.google.com/technologies/partner-sites
We use Meta/Facebook Pixel to help measure the effectiveness of our advertising, understand customer interactions with our Site, and provide more relevant ads on Meta platforms. You can read more about Meta’s privacy practices here:
https://www.facebook.com/privacy/policy/
We use TikTok Pixel to help measure advertising performance, understand customer interactions with our Site, and provide more relevant ads on TikTok and related services. You can read more about TikTok Business Products Data Terms here:
https://ads.tiktok.com/i18n/official/policy/business-products-terms
We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests, protect our rights, or prevent fraud.
BEHAVIORAL ADVERTISING
As described above, we may use your Personal Information to provide targeted advertisements or marketing communications that may be of interest to you. This may include the use of cookies, pixels, tags, and similar tracking technologies from Google, Meta/Facebook, TikTok, CartSee, and other advertising or marketing partners.
You can learn more about targeted advertising here:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of some targeted advertising services here:
Facebook/Meta:
https://www.facebook.com/settings/?tab=ads
Google:
https://www.google.com/settings/ads/anonymous
TikTok:
https://support.tiktok.com/en/account-and-privacy/personalized-ads-and-data
Bing:
https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out through the Digital Advertising Alliance:
http://optout.aboutads.info/
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we receive a “Do Not Track” signal from your browser.
YOUR RIGHTS
Depending on where you live, you may have the right to access, correct, update, delete, or limit the use of your Personal Information. If you would like to exercise these rights, please contact us using the contact information below.
If you are a resident of certain regions, such as the European Economic Area, United Kingdom, California, or other jurisdictions with applicable privacy laws, you may have additional rights regarding your Personal Information.
DATA RETENTION
When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to delete this information, subject to legal, tax, accounting, fraud prevention, or business recordkeeping requirements.
INTERNATIONAL TRANSFERS
Your Personal Information may be processed and stored in countries outside of your country of residence, including the United States, Canada, China, and other countries where our service providers operate. These countries may have data protection laws that differ from those in your country.
MINORS
The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children under 18.
CHANGES
We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or other operational reasons. The updated version will be posted on this page with a revised “Last updated” date.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint or submit a privacy request, please contact us at:
Email: info@lilycurve.com
Mailing Address:
LilyCurve
[Re: Privacy Compliance Officer]
Room 1501, No. 342 Shengtai Road, Shiqiao Street, Panyu District, Guangzhou City